Urballoon was invented by Carlos J. Gómez de Llarena, a Venezuelan media architect and interaction designer working at the intersection of physical and digital design. His projects blend technology and built environments, creating experiences that shape social interactions as well as our perceptions of spaces. He has been awarded a Golden Nica by Ars Electronica, an artist residency at Eyebeam and a US Patent among other achievements.

The Urballoon has been previously shown in New York at Eyebeam (2003, 2007), in City Hall Park as part of the Spectropolis: mobile media, art & the city festival (2004) and in Tompkins Square Park as part of the Conflux festival of urban psychogeography (2009).

This project seeks to present our online communication back onto the street as a reimagined urban experience, stressing the role that the city has as an interface for daily life.

Telecommunications and technology have brought innovations to our online experiences with business, commerce, culture and socializing—but few of them address the physical experience of urban spaces. The Urballoon introduces a temporary intervention that connects the infrastructures of our streets, plazas or parks with the digital dialogues occurring around them.

In June 23 2009, the Urballoon was granted patent 7,549,753 "System and method for selectively displaying data" by the United States Patent and Trademark Office.


Web application development: Hexagram

User experience & web design: Med44

Built with Bootstrap


Urballoon is thankful to the following institutions and persons for their support over the years:

  • Rolan Yang
  • David Yates
  • Aya Karpinska
  • Anthony Townsend
  • Jonah Peretti
  • Ricardo Sanz
  • Mateo Pinto
  • Yuri Gitman
  • Amanda McCrowley
  • Reynaldo Figueredo
  • Mimi Trujillo
  • Wayne Ashley
  • Dana Spiegel
  • Yuri Gitman
  • Liz Slagus




View photos and videos of previous Urballoon events.

Tonpkins Square Conflux festival - New York, 2009

Responsive image

Eyebeam Interfence exhibition - New York, 2007

City Hall Spectropolis festival - New York, 2009