Visitors to the park or plaza where the installation is located see the balloon hovering and projecting a video slideshow at night.
The projections show image and text responses submitted via twitter or instagram which are shown in real time from a video projector suspended from the Urballoon.
An instruction message showing the hashtag and a theme for content is displayed as part of the projections encouraging the audience to also participate.
Additional messages promoting an event, sponsors or broadcasting public information may be displayed as well over time.
